Hear granules of wisdom about building a robust brand.

How did Starbucks grow from nothing to become a household name in such a short time without massive advertising expenditures? Truth is, the business world knows very little about how Starbucks found prosperity from selling a very ordinary commodity: coffee.

Starbucks’ tribal knowledge is an innate language that has never been written, only spoken. And then, only within the Starbucks tribe. Yet, it's what built Starbucks the business and Starbucks the brand.

Former long-time Starbucks marketer John Moore will share the Starbucks story during this presentation. You’ll hear nuggets of tribal wisdom — a compendium of truths that, added together, express the learnings and traditions of Starbucks. John Moore shares a collection of those nuggets of tribal wisdom—a compendium of the truths that, added together, express the learnings and traditions of Starbucks.

This is one AdFed event no advertiser, marketer, or client can afford to miss!

John Moore

For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee.

As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities which were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.
Today, through speaking engagements and through his Brand Autopsy Marketing Practice, John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.

He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and serves as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is also the author of the Brand Autopsy blog and the author of TRIBAL KNOWLEDGE, a business management book from Kaplan Publishing.

John Moore currently resides in the badlands of Central Texas. (That’s Austin.)

Connect . Create . Inspire...The Advertising Federation of East Central IN