What Happens in Vegas Stays in Vegas
SPEAKER:
Randy Snow, Vice President, Creative Director - R&R Partners Randy Snow of R&R Partners
will present the history and events marking the campaign that everyone
has enjoyed with his presentation, "What Happens Here, Stays Here:
A Short History of TV Marketing for Las Vegas." See how an evolving
strategy and a creative campaign can multiply its impact. Randy Snow
An expert on destination marketing, Randy is equally expert in the psychology of persuasion. He's been pushing the creative envelope for more than 20 years — producing results-oriented, award-winning creative that wins hearts and minds in often unexpected and unconventional ways. His portfolio reads like a "Who's Who" of the tourism industry including the Las Vegas Convention and Visitors Authority (LVCVA), the Reno Sparks Convention and Visitors Authority, Nevada Commission on Tourism, MGM Grand Las Vegas, Luxor, Excalibur, Circus Circus, Bally's Las Vegas, the Reno Hilton, Fremont Street Experience, Main Street Station and Caesars Entertainment. During his tenure at R&R, Randy has recruited a world-class team of no-holds-barred creatives who produce work that consistently lands in the pages of The Wall Street Journal, Archive, Adweek, Shoot and Communication Arts. Under his direction, R&R Partners' work has been honored both locally and regionally — including finalist positions for several Golden Pencils in The One Show Awards, and back-to-back "Best of Show" ADDY® awards.
Connect . Create . Inspire...The Advertising Federation of East Central IN |
Randy
Snow says physical prowess isn't his strong suit, yet he consistently
finishes ahead of the pack. Whether it's running or tennis, Randy's
ability to "psych-up" enables him to outperform his competitors.
Fortunately for R&R, Randy handles mental challenges in much the
same way, maintaining a competitive edge as razor sharp as his instincts.
He knows that in business as in sports, there are no second chances
and that winning the battle for market leadership doesn't have to be
a grueling uphill climb. Just ask the man who recently beat out i-pod,
McDonald's and other marketing goliaths for Brand Marketer of the Year
honors. He'll tell you that marketing success comes from creativity
and perseverance, not necessarily from having the biggest budget.
