Selling Good Works : Fundamentals of Marketing a Non-Profit Organization

 

SPEAKER: Chris Houchens - Owner - Shotgun Concepts

Date: January 11, 2008
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: The Horizon Convention Center
Cost: $15 Members, $7.00 Students, $20 Non-members
RESERVATIONS: Before 4:00 p.m. Friday, January 4, 2008
Three convenient ways to make a reservation: On-Line RSVP; Email: Anne Condran; or Phone: 289-3676

Program - Selling Good Works - Non-profit organizations are focused on helping the communities they serve. However, to effectively serve the community, there is a need to find donors, raise awareness, and find users for the organization's mission. There is a need to market the organization to potential and current donors, the public, and other audiences. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message that must stand out using limited resources in a cluttered and noisy marketplace.

Chris Houchens will address the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:

  • Important similarities and differences between non-profit and for-profit marketing
  • How non-profits should develop a marketing plan
  • Getting the message out to those who need it
  • Brand Strategies for nonprofits
  • Effective ways to use a small marketing budget
  • Non-Profit Public Relations techniques
  • Using the web and social media to communicate
  • Tracking and evaluation of non-profit marketing

Chris Houchens

Chris Houchens is a marketing speaker, writer, blogger, and owner of Shotgun Concepts, a marketing firm he founded in 1997 to provide guidance on marketing strategy to today's forward thinking companies. Houchens has spent years working in both media and marketing, in the broadcasting, online, print, and healthcare fields.

Chris is a contributing writer and source for numerous online resources and print publications. Chris was the reviewer and wrote the foreword for the 2006 book, A Marketer’s Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. He also is a co-author of the 2007 book, Achieving Customer Mindshare through Advertising.

Chris’ blog, the Shotgun Marketing Blog, is ranked as one of the top 100 marketing blogs in the world and is read daily by hundreds of subscribers.

Houchens is a well-known marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings, and private corporate events.
www.ChrisHouchens.com
www.shotgunconcepts.com

 

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