Youth Marketing and Their Shifting Trends
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SPEAKER:
Clint! Runge - Creative Director/Co-Founder - Archrival *
Note: This meeting was moved to the 1st Friday of October due to the
October 14th-15th AAF District 6 Conference Program - Youth Marketing and Their Shifting Trends - Think you know advertising? You should see how transparent it is to the youth market. Under marketing pressures, how can you get youth-minded targets to listen to your message? Cline! Runge will share his experience, strategies and work on hitting this constantly changing and elusive market. The presentation will focus on current trends, trend strategy and several examples of hitting various youth segments from teens to twenty-somethings. Clint! Runge
Connect . Create . Inspire...The Advertising Federation of East Central IN |
Clint!
Runge is the kind of guy who likes 7-11 Coca-Cola Slurpees and Velcro
shoes. His saving grace is that he does great creative. As cofounder
and creative director of Archrival, a distinguished youth brand strategy
and design firm, Runge kicks the tires and lights the fires for clients
such as, Red Bull, SPAM, Walgreens and Microsoft. He’s won as
many awards as he’s had all-nighters with numerous national gold
ADDY'S, Art Directors Club, Young Guns, AIGA awards and One Show appearances
including multiple One Show Pencils. His work has also been featured
in publications like Communication Arts, HOW, Print, Graphis, STEP and
the One Show Book. Runge teaches at the University of Nebraska-Lincoln
in the advertising and architecture colleges.
