PRESENTER: Stephen Freitas — Outdoor Advertising Association of American
DATE: March 9, 2007
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: The Horizon Convention Center
Cost: $15 Members, $7.00 Students, $20 Non-members
RESERVATIONS: Before 4:00 p.m. Friday, March 2, 2007
Three convenient ways to make a reservation:
On-Line RSVP; Email: Anne Condran; or Phone: 289-3676

The Wall Street Journal recently reported that the hottest new medium is in fact the oldest - outdoor advertising. As brands continue to search for more effective ways to reach busy consumers, outdoor advertising has emerged as a preferred means for communicating to consumers. Innovative solutions for improving measurement and technological advances in production techniques have made outdoor advertising one of the fastest growing media segments in . Outdoor advertising is on the cusp of a major paradigm shift that is transforming the business into a relevant and extremely important communication channel for advertisers and their audiences.

Stephen Freitas

Since 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America, a leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice-president of marketing, Mr. Freitas was responsible for global branding, advertising, research, public relations and corporate communications, in addition to being heavily involved with business development initiatives. Prior to joining the outdoor advertising industry, Mr. Freitas worked with two San Francisco agencies. Before that, he worked at Chevron, USA for eight years.

Connect . Create . Inspire...The Advertising Federation of East Central IN