PRESENTER: Jo Muse — Muse Communications
DATE: April 13, 2007
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: The Horizon Convention Center
Cost: $15 Members, $7.00 Students, $20 Non-members
RESERVATIONS: Before 4:00 p.m. Friday, April 6, 2007
Three convenient ways to make a reservation:
On-Line RSVP; Email: Anne Condran; or Phone: 289-3676

 

"Multiculturalism calls for a transformation that will impact the $600 billion market of global commerce forever,” says Jo Muse. With America's continuing cultural evolution, the vision of Mr. Muse is taking even greater effect in metropolitan U.S. markets.

Jo Muse — Muse Communications

Jo Muse, Chairman and Chief Executive Officer
Muse Communications, Inc.

“Multiculturalism calls for a transformation that will impact the $600-billion global commerce market forever.” — Jo Muse

Known as one of advertising’s most imaginative and progressive leaders, Jo Muse, founder of Muse Communications, the first and only multicultural ad agency in the U.S., has led Muse to national prominence. Today his company continues as one of the leading independent agencies that addresses diverse market segments, including African Americans, Hispanics, Asians and Pacific Islanders and GLBT community. Over the last 20 years, Muse has produced award-winning work for such world-class clients as American Honda Motor Corporation, NIKE, MGM Mirage, Wells Fargo, Sempra Energy, the
U.S. Army and the White House.

Jo’s commitment to social marketing and affecting behavioral change is reflected in his work for ONDCP (The President’s Anti-Drug Campaign), the California Department of Health Services, The Centers for Medicare and Medicaid Services and the Centers for Disease Control.

As one of the founding members of the Minority Advertising Training Program (MAT), this former MSU Spartan has dedicated himself to shaping talented young advertising professionals. He recently published his first book, “The Shaman Chronicles” and the “Multicultural Manifesto,” a call for multiculturalists to unite and educate the advertising industry on the importance of multicultural marketing.

Jo would also like to caution…never name a dog Snickers, he’ll be a punk.

Professional Credits
Advertising Man of the Year 2004, Los Angeles Ad Club
Author of The Multicultural Manifesto
Author of The Shaman Chronicles: The Seven Senses of Multicultural Marketing
Served as Secretary/Treasurer of the American Association of Advertising Agencies (AAAA)
2004 Leader of the Year, Los Angeles Association of Advertising Agencies and Advertising Club of Los Angeles
American Advertising Federation (AAF) Board of Directors
Art Center College of Design Board Member (1991-2000)
Co-founder of the Minority Advertising Training Program (WSAAA)

Speaking Credits
The White House
U.S. Congressional Hearings
The Federal Trade Commission
American Advertising Federation (AAF)
American Association of Advertising Agencies (AAAA) National Conference
Stanford University
MTV, Adweek, Hip Hop Marketing Seminars
Geoscape: Multicultural and Multinational Market Intelligence
Multicultural Media Expo
Marcus Evans Seminars
Hispanic Outreach Forum
African American Business Summit
Multicultural Media Expo
Morehouse College
The International Center of Multicultural Communication
Aspen Institute

Connect . Create . Inspire...The Advertising Federation of East Central IN