Today the internet advertising landscape is a far different place than it was just 4 years ago. Marketers are beyond feeling as if they need to sell on the spot and provide an immediate ROI. Fortune 500 companies that sat on the sideline during the late 90’s bubble are embracing this medium like never before. The returns are coming in with online and offline sales and the technology now exists to prove it. Rocco Smeriglio has been with Yahoo for six years and seen this transformation take place first hand. Join us for what is sure to be a vibrant discussion about an exciting medium.

Rocco Smeriglio, Chicago
Yahoo! Partner & Past President of Chicago 's American Advertising Federation affiliate

After graduating from Purdue University in 1987, Smeriglio's advertising career began in the Leo Burnett Media Department serving on the Philip Morris and Kraft foods accounts. After four years at Leo Burnett (1988 - 1991), Smeriglio took his media expertise on the road by joining Popular Mechanics as an Account Executive. Sales and management we're a match for Smeriglio. His career carried him to Worth Magazine where he rose to the role of Associate Publisher. It was the challenge of new Media that lured Smeriglio from print to the online world of Yahoo!; Smeriglio now manages online marketing initiatives for companies like Target, General Mills, Allstate, Citibank and HSBC.

Survey Results And Member Comments Of This Program:

100% of survey respondants thought the program was interesting and informative; the meeting was fun and friendly; and the meeting met their expectations.

98% of survey respondants said the speaker held their attention.

•  " I want to obtain a copy of the PowerPoint presentation to study to help me with a marketing campaign that is being developed."
•  " I want to make sure my business is listed on the Local Yahoo Page.”
•  " Wow! What a fantastic speaker and informative program."
•  "Awesome program and speaker! I loved it!"

E-mail response - "I very much enjoyed the presentation. I went back to the office and e -mailed my ad rep at the newspaper to add " click here" to my on-line ads. I didn't realize that most consumers didn't' know that clicking takes them to my web site. I am looking forward to comparing the number of click-throughs in the following month or so.”

Connect . Create . Inspire...The Advertising Federation of East Central IN