Commercials have changed notably over the past decade. One of the biggest changes is in the use of audio. The proper use of sound and music can absolutely be the difference in a good commercial and a great one. In some cases, the wrong use of sound can make an expensive piece of film look and feel lackluster. In other cases, great sound can save a weak piece of film.

Bob Farnsworth of Hummingbird Productions

Bob Farnsworth, President and founder of Hummingbird Productions, is an icon in the ad music industry. As a writer/producer, he has been directly or indirectly involved in building Hummingbird's library of over 7000 works. He has composed music for clients such as Coke, Pepsi, McDonald's, Budweiser and many others. He has also composed music for numerous IMAX Signature films, including a Paris Film Festival award winner, and was commissioned to compose for the Philadelphia Orchestra. As President, he has seen Hummingbird win multiple Clio awards, including a Clio Hall of Fame Award for the original Budweiser Frogs.

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