PRESENTER: Charles S. Diederich—Newspaper Association of America
DATE: May 12, 2006
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: Cornerstone Center for the Arts
COST: $15 Members, $20 Non-Members, and $7.00 Students
RESERVATION Deadline: Monday, May 8, 2006 before 4:00 p.m.
On-Line RSVP or Phone: 765-289-3676

PRESENTER: Charles S. Diederich
Director, Marketing and Advertising
Newspaper Association of America

Charlie Diederich is a director of marketing and advertising for the Newspaper Association of America (NAA). NAA is a nonprofit organization representing the $55 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation.

In this capacity, Charlie exercises primary responsibility for all NAA initiatives related to real estate advertising. Projects include training issues, research on performance metrics and effectiveness, trend analysis, standards setting, industry relationships and business development.

Prior to this assignment, Charlie developed NAA’s many recruitment advertising programs and initiatives. Charlie also serves as staff generalist for classified advertising issues.

Chief among Charlie’s responsibilities is management of NAA’s Newspaper Advertising Planbook. The Planbook is the newspaper industry’s most widely utilized sales tool, with over 40,000 copies distributed annually.

Prior to joining NAA, Charlie Diederich spent three years as director of new ventures and market development for Media General, a Southeast-based owner of newspapers, television stations and interactive media. Preceding his move to the corporate side, Charlie was employed for 17 years by the Richmond (VA) Times-Dispatch in a variety of classified advertising sales and management positions.