Having Your Voice Heard: A Guide for Non-Profit and Issue-Based Organizations to Help Create More Relevant and Compelling Advertising Programs

January Sponsor

Cornerstone Center for the Arts

Branding is one of the hottest buzzwords for both Advertising and Non-Profit Marketing Professionals alike. But does branding really work in the non-profit environment? Learn not only how well it can work, but how to make communication programs for non-profit organizations more relevant and compelling from Bill McKendry, Founder and Chief Creative Officer of Hanon McKendry -- the West Michigan-based firm with a national, award-winning reputation for its work with non-profit and issue-based
clients.

PRESENTER: Bill McKendry Hanon McKendry, Inc. Grand Rapids
DATE: January 14, 2005
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: The Roberts Hotel

RESERVATION Deadline: January 10, 2005 before 4:00 p.m.
Phone: 765-289-3676
Email: Anne Condran

Bill McKendry is the Chief Creative Officer of the West Michigan-based advertising and brand consulting firm, Hanon McKendry, where he provides both business and creative leadership.

Since co-founding Hanon McKendry in 1994, Bill has been a contributor to over 600 award-winning advertising programs and has helped the organization grow rapidly from just four employees to the largest advertising/branding firm in the western Michigan region.

While the firm works for several leading corporations, its core mission has always been a strong commitment to being a voice for human kindness.

As such, in 1997, Bill also helped to form the Compass Arts Academy. Compass Arts is a 501(c)3 non-profit production studio and film school. Bill is currently Chairman of the Board for Compass Arts.

He started his career in Denver, Colorado working for Tracy-Locke/BBDO. Bill attended the University of Denver and is a native of Norton Shores, Michigan.

Additional Career Highlights

  • Work featured on BBC's "Commercial Breakdown"
  • Work selected for TV program, "World¹s Greatest Commercials"
  • Inductee, American Advertising Federation¹s Hall of Achievement
  • Guest Speaker, U.S. House/G.O.P. Planning Sessions
  • Creative Director, An Interview With Mother Teresa Film Project

Notable Award Highlights

  • (1) International Gabriel Award/Catholic Association for Communications
  • (1) Clio PSA Short List/International Clio Awards
  • (4) National Addy Awards/American Advertising Federation
  • (2) National Obie Awards/Outdoor Advertising Association
  • (48) National Telly Awards/Center for Creativity
  • (3) New York Festival Awards/New York Film Festival
  • (2) National WebAward Winner for Best Advertising Website & Outstanding Non-Profit Site
  • (7) Print Magazine National Design Annual Recognitions
  • (1) Jack Avrett Award for Outstanding Public Service Achievements/AAF
  • (1) National Silver Anvil Award/Public Relations Society of America

Connect . Create . Inspire...The Advertising Federation of East Central IN