Advertising Over The Next 100 Years

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Susan Mboya is the Global Director for New Business Development for a top Procter and Gamble brand. Mboya is responsible for distribution, marketing, and promotional plans relevant to the African American market with national scope. Along with other numerous awards, she was inducted into the American Advertising Association Hall of Achievement, a premiere award to honor young professionals 40 and younger who are significantly impacting the advertising industry.

Join Mboya at the October Ad Fed ECI luncheon as she puts the ‘extra punch’ into advertising. Learn more tips on gaining market share and increasing sales, advertising strategies, and the importance of strategic alliances.

PRESENTER: Susan Mboya, Associate Director, African American Multicultural Business Development Proctor and Gamble, Cincinnati, OH
DATE: October 14, 2005
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: Cornerstone Center for the Arts
COST: $15 Members, $20 Non-Members, and $7.00 Students

RESERVATION Deadline: Monday, October 10, 2005 before 4:00 p.m.
On-Line RSVP or Phone: 765-289-3676

ABOUT OUR GUEST SPEAKER

Susan Mboya began her career at Procter & Gamble (P&G) in 1995 as product development manager in East Africa. She was promoted to brand manager on the Always Brand in 1998 and Puffs facial tissues in June 2000 within the United States. She was appointed associate director for African American multicultural business development in 2003.

Currently, Mboya is charged with developing strategies to grow P&G's market share among African Americans on P&G's Top 15 Brands. She leads the deployment of P&G's African American advertising and marketing initiatives, which include a mission to reach consumers in key markets through relevant and effective media planning. Her approach includes a historic agreement between two top African American agencies, Burrell and Carol H. Williams, a first-ever alliance with the #1 rated Tom Joyner Morning Show, and a cause-related marketing alliance with the United Negro College Fund.

During her career, Mboya has been honored for her commitment to advertising excellence. In November 2003, she became the first Procter & Gamble team member to be inducted into the AAF Hall of Achievement and received the Jack Avrett Volunteer Spirit Award. Mboya also received the Corporate Marketing Award in Ebony Magazine's 5th Annual Outstanding Women in Marketing and Communications Awards ceremony in March 2004. She is also a board member of the Advertising Education Foundation, an organization dedicated to elevating the trade's perception as a major economic force.

A Kenyan native, Mboya has established three full-time scholarships at Xavier University and Miami University in Ohio for girls from East Africa in need of financial aid. She also volunteers on several Cincinnati community projects and serves as a mentor to several young women at P&G.

Mboya is a graduate of the University of Connecticut and received a Master of Science and doctorate degree in Industrial Pharmacy from the Massachusetts College of Pharmacy.

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