Building Brands in Small & Rural Markets

SPEAKER: John Mollison - CEO - The Runway Company
Date: April 11, 2008
TIME: 11:30 a.m. to 1:00 p.m.
VENUE: The Horizon Convention Center
Cost: $15 Members, $7.00 Students, $20 Non-members
RESERVATIONS: Before 4:00 p.m. Friday, May 2, 2008
RSVP: Email: Anne Condran; or Phone: 289-3676

Building Brands in Small & Rural Markets will help us understand how we can work within our means. Mollison, whose background includes retail-restaurant franchise The Pizza Ranch, Dakota Valley Products, Hot Stuff Foods, Haus Steel Buildings and consultant to many others, will share insights into how the size of your market impacts your strategy and key insights on how to turn those limitations into advantages.

This is one AdFed event no advertiser, marketer, or client can afford to miss!

John Mollison

John Mollison has 18 years of leadership in marketing, brand development and training in hospitality, finance and retail food industries. This includes over 75 comprehensive advertising & public relations campaigns, the creation of 3 franchise brands, leadership of over 20 successful, comprehensive new-product launches, creation and management of multi-unit COOP systems and the training of thousands through development of education systems in the hospitality and banking industries.

Other Accomplishments:
• 7 years #1 same-store sales growth for the pizza industry at less than 60% industry average costs.
• Pioneered the pizza industry “value meal”.
• Pioneered HR-based marketing that cut annual training costs by 45% and increased effectiveness by over 20%.
• Over 65 national and regional awards for excellence in advertising.
• Lead and directed new product development and launches that have resulted in over $100 million in sales.
• Developed snack-food products for marketing in Japan and Europe.
• Lead and directed over 20 Focus Groups on brand loyalty, market development and customer service.
• Personally converted over 700 dissatisfied customers over a 7 year period.

AdFed Board of Directors 2008-2011 Slate

Two positions for the 2008-2011 slate for the Board of Directors will be open next year. Those eligible to serve on the Board must be in their second year of membership. Please let us know if you are interested. We’ll contact you and explain the duties and responsibilities of the Board and answer any questions you might have. If interested, send e-mail to Kevin McCowan, Ad Fed president, at kevin@pengadindy.com

Thank You to Burkhart for donating 6 outdoor boards to promote the winners of the 25th ADDY Competition. Boards are located at:

332 & CR 600

1016 TILLOTSON & KILGORE
917 MEMORIAL & ELLIOTT
1133 MCGalliard & Wheeling
1401 Batavia & 7th St

29TH St & Madison

Thanks to Aarick Garringer-William Printing, Inc. for design of ADDY billboard.

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