| RESERVATIONS
DUE TODAY FOR MAY 11 MEETING
The
Phenomenon of the Virtual Neighborhood
Speaker:
Mary Beth Garber, President, Southern California
Broadcasters Association
Date:
May 11, 2007
Time:
11:30 a.m. to 1:00 p.m.
Venue:
The Horizon Convention Center
Cost: $15 Members, $7.00 Students,
$20 Non-members
Reservations:
Due by: Friday, May 4, 2007
Email: Anne
Condran; or Phone: 289-3676
Mrs.
Garber’s distinguished advertising and broadcast
career has always been Los Angeles-based. She held
senior media positions at Chiat/Day and Foote, Cone
& Belding in Los Angeles. Her radio experience
includes local sales and management for CBS and
ABC radio stations and at Interep Radio. She worked
on the client side of the advertising business for
two years as VP/Broadcast Media for Buena Vista
Pictures Marketing serving the Walt Disney Studios.
Mrs. Garber became President of the Southern California
Broadcasters Association in May of 1998. Since then
she has co-produced, in conjunction with Arbitron,
two behavioral studies about media usage. She created
the concept “Radio - Our Virtual Neighborhoods”
and has presented it to advertising and marketing
groups, as well as radio stations, all over the
country since 2003. Mrs. Garber also teaches. Over
500 people from the advertising business went through
her Media Planning courses at UCLA Extension, and
over 600 radio sales people have been trained through
her SCBU (Southern California Broadcasters University)
courses since 1994.
Since the inception of the list six years ago, Mrs.
Garber has been named one of the “20 Most Influential
Women in Radio” by RADIO INK Magazine. She was the
recipient of the 2000 Southern California Chapter
of American Women in Radio and Television (AWRT)
Genii Award for Excellence in Radio. She has been
a keynote speaker at business conferences and events
around the country.
Connect
. Create . Inspire
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