MARCH PROGRAM MEETING

Reaching Diverse Consumers with Outdoor Advertising

PRESENTER: Stephen Freitas — Outdoor Advertising Association of American
DATE: March 9, 2007
TIME: 11:30 a.m. to 1:00 p.m. (Doors open at 11:00 a.m. for those who want to come early to network)
VENUE: The Horizon Convention Center
Cost: $15 Members, $7.00 Students, $20 Non-members
RESERVATIONS: Before 4:00 p.m. Friday, March 2, 2007
Three convenient ways to make a reservation:
On-Line RSVP; Email: Anne Condran; or Phone: 289-3676

The Wall Street Journal recently reported that the hottest new medium is in fact the oldest - outdoor advertising. As brands continue to search for more effective ways to reach busy consumers, outdoor advertising has emerged as a preferred means for communicating to consumers. Innovative solutions for improving measurement and technological advances in production techniques have made outdoor advertising one of the fastest growing media segments in . Outdoor advertising is on the cusp of a major paradigm shift that is transforming the business into a relevant and extremely important communication channel for advertisers and their audiences.

Stephen Freitas

Since 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America, a leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice-president of marketing, Stephen was responsible for global branding, advertising, research, public relations and corporate communications, in addition to being heavily involved with business development initiatives. Prior to joining the outdoor advertising industry, Mr. Freitas worked with two San Francisco agencies. Before that, he worked at Chevron, USA for eight years.
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AAF National Conference 2007

June 7–9, 2007, in Louisville, Kentucky

Registration is Now Open
Early bird Special Rate Until March 15th

It's not often the AAF National Conference is so close. Consider attending the conference in Louisville, KY - less than 3 hours away! You'll have the opportunity to attend marketing and advertising seminars, the National ADDY Banquet, and other educational events. Several AdFed ECI members will be attending so consider joining us.

Connect . Create . Inspire