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Multicultural versus
Ethnic Marketing
Date: December
10, 2004
Time: 11:30 a.m. to 1:00 p.m.
Venue: Roberts Hotel
Cost: Members and Guests $13
Students $7.00
RESERVATIONS DUE BY:
Monday, December 6th
Phone: 289-3676
Email:
Anne Condran
Dr. Al Anderson
CEO Chairman & Founder of
ANDERSON COMMUNICATION
(Check out the fantastic web site of Anderson Communication)
Al Anderson, a native of
Winston-Salem, North Carolina, and a graduate of Morehouse
College, has spent the last 30 years as a pioneer and maverick
in the practice of marketing and communications. He is Chairman
and Founder of Anderson Communications, Inc. (ACI) which was
founded in 1971, making it the second oldest African-American
owned marketing and advertising firm in the country. ACI has
serviced clients from the corporate and institutional fields.
The company has two divisions, one
which develops and executes targeted marketing, advertising,
promotional and trade marketing programs for clients like:
Kroger, Lawry's, Pillsbury, Procter and Gamble, Reebok, KFC,
Sara Lee, Quaker Oats, Kraft Foods, Revlon, Chevrolet, and
various government agencies including HUD. In his marketing
activities, his firm uses "grassroots" approaches to bridge
Corporate America with church, civic, and community
organizations in the African-American community.
The other division of his company
develops syndicated radio programs. Al is creator of the three
award winning nationally syndicated programs: "Inspirations
Across America", a two-hour weekly program of contemporary
gospel music which is currently aired in more than 107 cities;
"Focus on Women" a daily program that addresses issues affecting
African-American women; and "Power Minutes", a one-minute daily
motivational thought. He is also President of the American
Medical Team for Africa (AMTA). AMTA is a non-profit
organization that has donated millions of dollars of medical
equipment & supplies to African countries. Its membership is
comprised of American doctors, medical students, and volunteers
who dedicate their time to help African countries with their
medical needs.
ADDY¨
2005 will implement
the additions and changes made by AAF÷The
rules and regulations, category manual, and registration
are all on-line. We'll provide a Call-To-Enter piece
at the December program meeting and be available after
the meeting for questions. On-line registration is
now available, so check out the competition guidelines.
Log-In to drop off entries will be Friday,
January 21, 2005
at InnoVisions 345 S. High Street, Muncie, IN.
 Please
take a few minutes to complete the 2004 Auction
survey. We
made our goal of $10,000 to support the three scholarships,
support of the National Student Advertising Competition
for the Ball State University Chapter of AAF, and
educational programs. Thank you to Kathy Johnson,
auctioneer and realtor of Property House.
AdFed East Central Indiana web
site has been rebuilt and redesigned by Matt
Howell, web designer, SpinWeb Net Design, Inc. We thank Matt and
SpinWeb Net Design for their time and efforts to provide the
updated site.
Volunteers Requested: To
review and update our Mission Statement. If you're interested in
serving on this committee, please contact
Mary
Gaston, President, Ad Fed East Central IN. This
activity should be accomplished in a couple of meetings.
Connect . Create . Inspire |
